Brand Overview: Gruum

Inspired by Scandinavian ideals, British selfcare brand Gruum aims to create purposeful products without gimmicks and labels. Their products are created cruelty-free and are for everyone.

Even their packaging is simple and it really called out the small minimalist voice deep inside me.

Kori, their vegan exfoliating face wash contains orange, eucalyptus, and witch hazel to balance and soothe the skin. It has a gel consistency which feels gentle, even with the exfoliating bits it has. It cleanses the skin without leaving it feeling tight but I personally prefer a foaming cleanser to be used every day. I have this one in my office desk for emergencies though.

Their face toner Gösta has witch hazel, chamomile, and rosemary to reduce shine, prevent clogged pores, and refresh the skin. This stung at first but it subsides after a few seconds. It refreshes and cleanses the skin of impurities a cleanser couldn’t remove. This is a bit strong for every day so, I like using this when my skin is acting up.

To moisturize, Kåre contains rosemary, sage, and green tea go protect and moisturize the skin. This is a very straightforward vegan moisturizer. Its only aim is to moisturize the skin. I like that it doesn’t promise to do anything else. True to its claim, this feels like how a typical moisturizer would feel. Personally, I prefer a more hydrating moisturizer that will manage my #oilyskin but this would work to those with normal skin types.

They also have a coffee body polish aptly named Skrub, which comes in three variants – original, coconut, and strawberry. This body scrub promises to exfoliate, nourish, and illuminate the skin.

Strawberry is a favorite because I love strawberries and I’ve never had a strawberry-scented scrub before. It does smooth and exfoliates the skin with the coarse scrubs that amazingly feels gentle on the skin. My only gripe about this though is about how much mess it creates in the shower. It leaves my tiles stained so I need a few minutes to clean up after showering.

They also have a Shaving Kit that contains Oska, the razor handle made of zinc alloy, Osku, the blade razor ( I have mine in Max 5, which are 5 thin platinum-coated blades) that uses the brand’s Glydå roll system to smooth the skin and provide a closer cut, and Danne, a vegan shave gel that has aloe vera to soothe, witch hazel for its antibacterial properties, and orange for an uplifting sensation. I use this to shave my legs and the ergonomic design of the razor makes it easy to remove hair in one shave. Combined with the #shavegel, which feels light on the skin, the shaving process feels smooth and relaxing.

Its minimalist packaging comes with straightforward products that will be enjoyed by someone who wants a no-frills skincare product.

The Gruum Kori, Gösta, Kåre, Skrub, Oska, Osku, Danne were provided by @gruum. Available at gruum.com

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