Skincare Review: Alpyn Beauty PlantGenius

Brands’ stories always intrigue me and how this brand came about is another interesting one. Founder Kendra Kolb Butler used to work at beauty companies in NYC before deciding to move to Wyoming with her family. It was there were she found wild forests of arnica and chamomile, and the fields of lavender and sage, which became the basis of Alpyn Beauty.

The brand created a sustainably sourced natural skin care line formulated with wildcrafted and hand-cultivated alpine botanicals (proprietary ingredient complex, PlantGenius) grown in the mountains of Jackson Hole, Wyoming. Their products are cruelty-free, vegan, and are free from parabens, formaldehyde donors, sulfates, synthetic dyes, colors, fragrance, MEA, DEA, TEA, phthalates, palm ingredients, PEG’s, PPG’s, gluten, metallic, aluminum, triclosan, talc, mineral oil, petrolatum, and toluene.

The PlantGenius Creamy Bubbling Cleanser ($36) promises to leave the skin soft and silk using exfoliants (papaya and pomegranate extracts, glycolic and lactic acid), and natural hydrators (linoleic acid and ceramides.) It also contains vitamin c to protect the skin against free radical damage.

This face cleanser looks like a fairytale with its light shimmery pink color. You’re supposed to apply this on a dry face and with damp hands. It takes about 4-5 pumps to cover my skin and it forms into a light lather. It dries like a normal foaming cleanser would do – without any film or leftover residue. This is really surprising to me because it feels really creamy on my skin. What I really like about this cleanser is it’s so gentle to the touch but I can see its hard work once I rinse my face.

The PlantGenius Melt Moisturizer ($60) contains ceramides and squalane to fortify the moisture barrier, vitamin C to brighten and protect against free radical damage, retinal (bakuchiol) and tripeptide-29 to kick-start collagen production and diminish the appearance of fine lines, glycolic acid to exfoliate and promote cell turnover, and aloe to soothe the skin.

This #moisturizer smells grassy and has a whipped texture. It feels thick once applied but it literally melts onto your face – from a whipped texture to a runny sort of oily feel on the skin. For my #oilyskin, I can only use this at night as it leaves a bit of tackiness on my skin, almost like a sleeping mask. However, I still like using this as it feels nourishing to the skin and I wake up with bright and dewy skin in the morning.

The Alpyn Beauty PlantGenius Creamy Bubbling Cleanser and Melt Moisturizer were provided by Alpyn Beauty and mba-partners as PR. Available at

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